According to DN Journal newsletter #43, the median price for domains sold during the third quarter of 2010 oscillates around the $2,900 usd mark, up from $2,500 usd a year ago for the same quarter. This is not counting sales below $2,000 usd for .coms and below $1,000 usd for all other extensions, which is where the low-end market gets its play.
It’s an interesting article because, even though the total dollar amount of 3Q-2010 domain sales reported was down 12% from the same period a year ago, the median sales price rose 15%, granting a more realistic window into the every day domain market, in which most of us do business.
This median market has always been there, stable and growing at a steady rate, yet clouded and sometimes misrepresented by the larger, seasonal roller coaster of 6 to 7 digit sales which in turn affect all the reported numbers as a whole. As larger digit sales slip, a window is opened into a more stable median market, which despite the economy in recent years has not seen much of a slump.
This market, ranging from $2,500 to $5,000 usd sales, seems, in my opinion, to remain unscathed by the current world recession and slow market growth. As a travel and tourism marketer, our market has been hit hard as a result of a slow-to-recover US economy driven by people reluctant to go out and travel internationally as they once did. We know we won’t see significant growth for at least another two years.
However, over the past couple of years I have been able to count on that “other” investment—that little nugget of gold tucked away in my hosting account—to give my finances a boost when needed.
As long as people continue to go online, domain names will continue to provide a strong investment opportunity for those willing to see beyond the more volatile, traditional models.
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